Marketing

ELECTRONIC MARKETING, Find Us on the Web:

ALMOST 90% OF ALL REAL ESTATE CONSUMERS BEGIN THEIR HOME SEARCH ON THE WEB prudentialelliman.com is an invaluable, content-rich source of information. Whether you are buying or selling, prudentialelliman.com delivers substance with a user friendly website design. Immediately upon listing your property with us, it appears on our website attracting more than 56,000 visitors daily. Our properties are also featured at such sites as NYTimes.com, NYPost.com, Yahoo.com, HomeAdvisor.com, homeseekers.com, newyorkmetro.com, newsday.com, realestatejournal.com, mlsli.com, prudentialtristate.com, prudential.com, hreo.com, realtor.com, OptimumHomes.com reaching an even wider audience.

From our homepage, you can check our up-to-the-minute Mortgage Watch, view our most recent catalog of fine homes, PROFILE magazine, link directly to our proprietary market reports or browse through local, national and international listings.

Our Property Search tool allows you to shop by sales or rentals, location, property type, new listings, new developments and other criteria to further refine your search. The Mortgage section includes a Daily Rate Finder, a Monthly Cost Calculator and updates on mortgage-related news. Because more web users click on links with images of properties, prudentialelliman.com is image-rich, with high quality digital photographs you can e-mail, and includes 360-degree digital tours and digital films that show properties comprehensively. We include floor plans, if they are available. These high-quality images are supported by extensive information on both the property, building and/or area; the specifics and details that prospective buyers are looking for.

Web professionals have voiced their approval by awarding prudentialelliman.com such honors as an American Design Award, Golden Web Award, Gold World Wide Web Award and the World Web Award of Excellence.

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MORE PLACEMENTS, MORE DOLLARS, MORE COVERAGE At Prudential Douglas Elliman Real Estate, we invest in our commitment to you by spending more advertising dollars per property than any other real estate firm. We also have more publication placements than anyone else, and as the largest residential real estate advertiser in The New York Times, Newsday, and The Wall Street Journal’s Global Edition, buyers and renters see our ads, trust our name and respond. You will find Prudential Douglas Elliman Real Estate ads in these key places

Profile Magazine - view the magazine online
PROFILE magazine embodies all the energy, promise, passion, and character of New York. In each issue, we showcase hundreds of our exclusive listings throughout New York City, Long Island, the Hamptons, and select properties in other destinations. Our magazine is unparalleled in the industry. It remains the largest real estate in-house publication of its kind at well over 100 full-color pages with an annual circulation of over one million copies. In addition to controlled distribution by our nearly 70 offices and 4,400 sales professionals, each issue is delivered to targeted household subscribers of both The New York Times and Newsday, and appears at www.prudentialelliman.com twenty-four hours a day, seven days a week.

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TREND ANALYSIS
Produced in conjunction with Miller Samuel, a leading independent appraisal firm, our Manhattan market reports are the benchmark for residential real estate market information and an essential reference source for the media, financial institutions, government agencies, researchers and other market professionals.

Manhattan Market Overview: Quarterly
1qtr09nyc1 Our quarterly survey of the Manhattan real estate market gives you up-to-the-minute, proprietary data not available anywhere else. We report on four market segments–co-ops, condos, luxury properties and lofts. For each of these, we break out statistics by apartment size and show the average sales price, the price per square foot and the number of sales for the quarter. The Overview also compares the latest statistics to those from the previous quarter and the previous year, to give you an idea of emerging market trends.

Brooklyn Market Overview: Quarterly
Our Brooklyn overview analyzes the overall Brooklyn market as well as by region and property type, which includes co-ops, condos, 1-3 family homes, new development, re-sales and luxury housing. Comparisons against prior quarters and between years capture the immediate and historical trends in this market.

Long Island and The Hamptons Market Overviews
Our market reports for Long Island and Queens and for The Hamptons and North Fork are each produced quarterly as an in-depth analysis of those two markets. Comparisons against prior quarters and between years capture the immediate and historical trends in those markets.

Retail Report
Our professional retail group evaluates the trends and highlights the transactions in each quarter through this valuable resource guide. To keep up to date with this fast moving market, this report is a must-read.

Manhattan Market Report: A 10-Year Study
This exclusive survey of Manhattan residential co-operative and condominium sales analyzes the data from more than 68,000 coops, condos, townhouses and lofts, sold over a 10-year period. In it, you can see longer-term trends in the Manhattan market as a whole as well as breakouts by neighborhood, apartment size, average sales price, price per square foot, and the number of sales per neighborhood.

Manhattan Townhouse Report: A 10-Year Study
The Manhattan Townhouse Report is the city’s most extensive multi-year study of residential townhouses available to the public. It looks at sales of more than 1,000 townhouses to show the average number of days properties were on the market and, area by area, gives the number of sales, the average sales price and the price per square foot, all broken out for one-, two- or three family homes.

Rental Report
This report is a bi-annual analysis of the rental market in Manhattan.

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MAXIMUM REACH

Distribution to the Entire Brokerage Community
We’re members of numerous real estate organizations, including The Real Estate Board of New York, the Long Island Board of Realtors, Hamptons and North Fork Realtors Association, the Queens Chapter of Long Island Board of Realtors, the New York State Association of Realtors, and the National Associations of Realtors. Aside from our in house sales professionals of over 2000, your property is shared with multiple trade organizations for the widest possible exposure.

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If you need any help with your Real Estate needs, please contact:

CJ MINGOLELLI, Associate Broker
Prudential Douglas Elliman Real Estate
26 West 17th Street
New York, NY 10016
ph: 212.321.7117
fax: 646.497.8782
SEND US AN E-MAIL

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